About Us

Welcome to Personalization Station Los Angeles (PSLA), a Los Angeles-based experiential studio creating beautifully designed interactive experiences through floral artistry, on-site personalization, and custom brand activations.

Founded by husband-and-wife team Jacqueline and Arturo D. Chavez, PSLA was created from a shared passion for creativity, connection, and thoughtful design. Together, they bring a unique blend of artistry, hospitality, and hands-on execution to every event they create.

At PSLA, we believe the most memorable events are the ones guests can experience—not just admire. From Signature Bloom Bars and guided floral experiences to personalized keepsakes and brand activations, we design interactive moments that encourage guests to gather, create, and leave with something meaningful.

Our experiences have been brought to life for private celebrations, luxury weddings, corporate events, and brand activations throughout Los Angeles and beyond. Every detail is thoughtfully considered—from the styling and materials to the guest experience itself—to ensure each activation feels authentic to the occasion. 

PSLA has partnered with brands, agencies, and organizations to create guest experiences ranging from intimate celebrations to large-scale activations. Our work combines thoughtful design, seamless execution, and interactive elements that help audiences connect with each event in a meaningful way.

What sets PSLA apart is our commitment to creating experiences that are both beautiful and engaging. We don’t simply provide an activity or station; we design moments that become part of the celebration and give guests something they will remember long after the event ends.

We invite you to experience PSLA, where creativity, connection, and thoughtful design come together to create unforgettable moments.